"I don't want dull and boring government information brochures," were the instructions from the Park Ranger in charge of developing an effective communications vehicle for six parks and beaches in Collier County. How do we make thousands of visitors to our area aware of the fabulous shelling at Clam Pass Beach, the premier birding at Tigertail, rare gopher tortoises at Barefoot Beach, and the butterfly garden at Sugden Park? AboveWater PR and Marketing was given the challenge to create a series of brochures that told the reader what kinds of animals might be found at each location. The information needed to include standard rules and regulations as well as interesting descriptions of the amenities. We produced six different die-cut designs with bold colors and fun shapes to ensure park visitors will pick them up and read. TOWN OF FORT MYERS BEACH

AboveWater handles the pre-publicity for the annual Fort Myers Beach Film Festival. By promoting the independent filmmakers, AboveWater has helped establish a greater credibility and rapport within the industry and media coverage of the Fort Myers Beach Film Festival In addition to the festival publicity, an item of note was a successful placement in SMALL CITIES, a government trade magazine, highlighting the efforts of the Town to bring tourists and the community together by developing a film festival.

While the Fort Myers Beach Film Festival had plenty of government support, it was striving for attention among a plethora of festivals and needed to increase film industry connections that would bring filmmakers to this family-friendly beach location. Family was the focus as our strategy included free films on the beach for the community and tourists, Kids Fest, a student film competition, and contests for festival poster art, best costumes from favorite films, and a coloring competition. The tide has turned as festival headquarters now get calls from filmmakers who are striving to finish new films in time for the Spring festival. Several films have met with success** after premiering right here in Southwest Florida!

** Emmy Award-winning "Amargosa," www.amargosafilm.com; "BachelorMan," www.comedyontap.com /film/bachelorman and "Manna From Heaven" www.fivesistersproductions.com/tour/schedule screened for Fort Myers Beach audiences.

WWW.FMBFILMFEST.ORG GULF BAY GROUP

The Gulf Bay Group of Companies is one of the largest privately owned development companies in Southwest Florida and has successfully developed a multitude of luxury properties in Southwest Florida. The Company's diverse portfolio includes 16 residential condominiums, a nearly 4,000-acre master-planned community, a 100-suite beachfront hotel, restaurants, a golf course, a marina, and an expansive resort-style Club & Spa.

AboveWater generates national public awareness of the hospitality services at Gulf Bay Group's Fiddler's Creek in Naples and Marco Beach Ocean Resort on Marco Island. Promotion of the private club member activities, the public access to Caxambas Restaurant at Fiddler's Creek Club and Spa, and Backwater Nick's at the Tarpon Club, the development's yacht club. Professional services include:

• Newsletter copywriting
• Press releases
• Development of a photo library and captions
• Website copywriting
• Worldwide media relations
• Promotions

For more than 20 years, Boca Raton-based trade show promoter Zita Waters Bell has brought this annual show to Naples antique collectors. AboveWater handles the media relations, acts as liaison with the charity benefactors for each event, corresponds with exhibitors, and promotes the annual antiques show to impact ticket sales at this prestigious event held at the Ritz Carlton, Naples. Media coverage was significant with photos and details in all regional slick lifestyle magazines and the Naples Daily News' Ambience, as well as featured segments on all three television networks. AboveWater's contract has been expanded to include the Palm Beach Antiques Show in 2005.

WWW.ZITAWATERSBELL.COM SILVERTREE SCHOOL OF PAINTING AND DRAWING

What makes SilverTree School's art classes unlike any other is the focused personal instruction and objective critique with such an acclaimed teacher and painter and an educational process that identifies and addresses personal barriers to creativity. In a unique juxtaposition of art and science, the curriculum relies on adult learning methodology. AboveWater's communications plan includes promoting this unique educational process, as well as the painting classes led by acclaimed artist Hollis Jeffcoat.

SilverTree School of Painting and Drawing brings together a small, select group of dedicated participants for classes entitled "All About Color," "Moving to Abstraction," as well as landscape and figure painting series and a five-month Master Class/Mentor Series for advanced painters. Additional classes throughout 2004 include a 10-day Painting Immersion in Santa Fe and another 10-day trip to Orvieto, Italy.